About F.W. Horch

Our mission at F.W. Horch is to inspire, encourage and equip you to help save the planet, by providing trustworthy advice and recommending practical products for sustainable living. Since 2006, we've helped thousands of customers take meaningful action in their own lives to sustain our world.

What Happened To Our Store?

In the summer of 2011 we sold our store.

Shift Sustainable Home Goods
(in our former location)

You can continue to find sustainable goods and supplies at our former location in downtown Brunswick thanks to new owners and a new store called Shift Sustainable Home Goods.

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Who We Are

F.W. Horch provides trustworthy advice that you can use to help save the planet.
Fred Wilson Horch, the founder, is a former corporate attorney, computer geek, private pilot, and professional environmentalist. Moving to Brunswick in 2002, where his wife is now an associate professor of neurobiology at Bowdoin College, Fred helped launched green electricity in Maine as the Project Coordinator for Maine Interfaith Power & Light.
Our small business started out as the Brunswick location of The Green Store. In the summer of 2006, we became an independent store with a tighter focus on helping our customers save the planet. In 2011, we sold our store to develop an online Sustainable Living Handbook to share what we've learned from serving thousands of customers.

Green Tidings Newsletter

Each month may we bring you Green Tidings, our planet-friendly newsletter, featuring tips, events and more for sustainable living?